THE STORY SELLS

A Storytelling & Emotional Selling Intensive for Antique & Vintage Resellers

5 seats • March 21 • 2 PM CST

I. The Storytelling Frameworks

Inside this intensive, you’ll learn five distinct ways stories are being told on social media right now - translated directly into the reseller world.

You’ll learn how to apply these storytelling structures specifically to antiques and vintage pieces in a way that:

- Captivates attention

- Builds emotional attachment

- Elevates perceived value

- Expands your client base

II. Emotional Buying Triggers

Stories make them care.
Triggers make them act.

There are specific psychological drivers that cause someone to:

- Stop scrolling

- Feel something

- Justify the purchase

- Immediately add to cart

Inside this intensive, we’ll break down the core emotional buying triggers that influence purchasing decisions — and how to use them ethically and confidently.

Because understanding buyer psychology allows you to sell with clarity, not pressure.

III. Principles of Photographic Design

We will then learn foundational visual principles that strengthen your filming, guide the eye, and ensure your images support the story you’re telling.

We will cover core principles, including: 

- Lighting

- Using lines to lead the eye

- Building depth and dimensions in shots

- Utilizing texture and detail

Foundational visual principles that strengthen your layouts, guide the eye, and ensure your images support the story you’re telling.

What you will walk away with:

✨ Framework Cheat Sheet 

A summary of each storytelling lens and each emotional buying trigger — designed to sit beside you while you create.

✨ Principles of Photographic Design

A Worksheet and summary of principles to guide your photography and filming

✨ Smartphone Practices & Tools Guide

A guide print out to remind yourself of methods to use your smartphone to frame, move and compose your shots to better tell the story and captivate the viewer.